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Day 17: Why You’re Stuck at the Same Revenue Every Month — And How to Break Through

  • kbives9
  • 16 hours ago
  • 3 min read
If your sales have hit a plateau, here’s what to check first
If your sales have hit a plateau, here’s what to check first
🗓️ This post is part of a 90-day blog series for solopreneurs and micro-business owners. Each post offers practical steps to build a sustainable, profitable business — even with limited time and resources.

You’re working hard. You’re showing up. You’ve got clients or customers coming in regularly.

And yet… your monthly revenue has flatlined.

Maybe it’s $2,000. Maybe it’s $5,000. Maybe it’s $8,000.


Wherever your plateau is, it feels like you’re pushing uphill — but never breaking through.


You’re not alone. In fact, most small business owners hit a plateau within their first 2–3 years of running the business full time.


Let’s unpack why this happens, and more importantly, how to move beyond it.


🧱 Common Reasons Your Revenue Gets Stuck

  1. You’ve maxed out your time If you’re fully booked or delivering every product yourself, you physically can’t make more money without burning out — unless you change your model or pricing.

  2. You don’t have consistent lead generation You’re relying on referrals, word-of-mouth, or the occasional post. That leads to inconsistent sales… and a rollercoaster of income.

  3. Your offers aren’t scalable You’re selling 1:1 sessions or handmade items — and haven’t built in bundles, add-ons, upsells, or automated delivery options.

  4. Your prices haven’t been updated What worked when you were new might not reflect your skill, experience, or cost of doing business today.


🧠 Step 1: Diagnose the Real Bottleneck

Start by looking at the three core business areas:

💸 Sales

  • Are you talking to enough leads every week?

  • Do people understand your offer clearly?

  • Do you have a way to follow up with potential buyers?


Tools to help:

  • Go High Level for pipelines and automations

  • ChatGPT to write sales scripts and nurture emails

  • Mouseflow to watch how people navigate your site


💰 Finances

  • Do you know your average monthly revenue and expenses?

  • Is your pricing supporting your goals — or undermining them?

  • Are you setting aside money for taxes, profit, and growth?


Tools to help:

  • Wave or Zoho Books for tracking

  • A simple Google Sheet for reviewing margins

  • The Profit First method to allocate income intentionally


⚙️ Operations

  • Are you spending time on repeat tasks that could be automated?

  • Are you documenting how things get done — or reinventing the wheel each time?

  • Is there a system for onboarding, delivery, and follow-up?


Tools to help:

  • ScribeHow to create SOPs from screen recordings

  • Zapier or Go High Level for automations

  • Trello or Notion for simple task tracking


Once you pinpoint which system is slowing you down — you can fix it.



📈 Step 2: Make One Strategic Shift

Small changes can create big results. Here are a few examples:

  • Raise your prices 10–20% and test it with 3 new leads

  • Add a low-effort digital product to upsell existing clients

  • Implement a weekly email to stay in touch with prospects

  • Systemize client onboarding to free up 2+ hours a week

  • Run a limited-time promotion to increase urgency and boost cash flow


Don’t try to fix everything at once. Pick the one move that feels doable — and measure its impact.


📊 Step 3: Track Your Progress on a Dashboard

Most business owners feel stuck — but don’t know exactly why.


Tracking these three metrics weekly will give you clarity:

  • # of leads generated

  • Revenue vs. expenses

  • Hours spent on delivery vs. marketing/CEO work


Even a simple Google Sheet or whiteboard can work — as long as you review it regularly.

In Taking Care of Business – Together, we guide members through this review process step by step. Because insight without action won’t change a thing.


✨ Bottom Line

If your revenue hasn’t grown in months, it’s not because you’re lazy or bad at business.

You’ve just hit a systems ceiling — and it’s time to build a stronger foundation.


With a few small changes and a clear view of your numbers, your next breakthrough might be closer than you think.



📝 Catch Up on the Series:

  • Day 1–16 Blog Archive


➡️ Coming Tomorrow: Day 18: Your First SOP — How to Create One in Under 15 Minutes (No Tech Needed)

 
 
 
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