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Day 16: What You Can Do in 30 Minutes to Book More Clients This Month

  • kbives9
  • 19 hours ago
  • 3 min read
A simple visibility strategy that brings in leads — even when time is tight
A simple visibility strategy that brings in leads — even when time is tight
🗓️ This post is part of a 90-day blog series for solopreneurs and micro-business owners who want to grow sustainable, profitable businesses without burning out. Each entry includes practical advice you can use right now.

If you only had 30 minutes this week to market your business, what would you do?

Would you write a blog post? Schedule an Instagram reel? Polish your website?

All of those can help — eventually. But if your goal is to book more clients this month, there’s one thing that consistently works (and doesn’t require a huge audience or a fancy funnel):

Direct outreach.

It’s simple. It’s free. And it gets overlooked far too often because it’s not “scalable” or glamorous.

But if you’re in a lull and need leads fast, this is where to start.


💬 Why Direct Outreach Works (Even for Introverts)

Small businesses thrive on relationships. And while it’s great to have an audience that finds you through SEO or social media, direct outreach lets you:

  • Control the pace of your lead generation

  • Start conversations with your ideal clients

  • Stay top-of-mind with your network

And you don’t have to be pushy. Done right, direct outreach feels more like helping than selling.


⏱️ What to Do in Your 30-Minute Marketing Sprint

Here’s a repeatable 30-minute system you can run once or twice a week to drive real results:


1. Make a list (5–10 people)

Pull from:

  • Past clients

  • Referrals or warm leads

  • People who engaged with your content

  • Local or online business connections

  • Anyone who asked you for advice

You can use your CRM to filter or tag contacts for easy access.


2. Send a helpful message

Your message should:

  • Be personal (no generic blasts)

  • Offer something useful (not just a pitch)

  • Include a low-pressure invitation

Example messages:

“Hey [Name], I saw your post about [topic] and thought of you. I recently created a guide/checklist/workshop on that exact thing — want me to send it over?”
“I’ve got a couple client openings next week and thought of you. Would love to support you if the timing’s right.”

Pro tip: Use ChatGPT to draft or personalize your message faster.


3. Track your results

In your dashboard or a simple spreadsheet, track:

  • Who you messaged

  • What you offered

  • Whether they replied

  • Outcome (booked call, future lead, etc.)

You’ll quickly learn what messages get the best results — and where to focus next time.


🚫 What Not to Do

  • Don’t send mass messages. (They feel spammy.)

  • Don’t start with “Can I pick your brain?” or “Can I sell you something?”

  • Don’t overthink it — done is better than perfect.

Remember: this isn’t about being a sales machine. It’s about starting conversations that create trust and value.


🧰 Free Tools to Make It Easier

  • SparkToro: Find where your audience hangs out

  • Google Sheets: Track outreach and results

  • ChatGPT: Draft or customize messages

  • Canva: Create a resource you can send with your message (like a checklist or one-page guide)


🔁 Make It a Habit

You can do this 1–2 times a week in short sprints and start building serious momentum.

When outreach becomes a regular part of your marketing — instead of a last-ditch effort — you’ll always have a pipeline of leads ready to work with you.


🧭 Inside the Program

In Taking Care of Business – Together, we help you:

  • Create a custom outreach system

  • Write simple but effective messaging

  • Automate follow-ups without losing the personal touch

  • Track outreach ROI in your dashboard

It’s marketing that actually works — and fits your life.


📝 Catch Up on the Series:

  • Day 1–15 Blog Archive


➡️ Coming Tomorrow: Day 17: Why You’re Stuck at the Same Revenue Every Month — And How to Break Through

 
 
 
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