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Day 13: Building a Real Marketing System — Even If You Hate Marketing

  • kbives9
  • Jul 9
  • 3 min read
You don’t need to love marketing. You just need a system that works.
You don’t need to love marketing. You just need a system that works.
🗓️ This post is part of a 90-day blog series for solopreneurs and micro-business owners who want to grow profitable, sustainable businesses without the overwhelm.

Let’s face it: Most small business owners didn’t start their business because they love marketing.

You started because you’re good at what you do. You’re passionate. You wanted freedom, fulfillment, and a business that fits your life.

But somewhere along the way, you realized something frustrating: If you don’t market, you don’t make money.

And if you’re like most people in the Taking Care of Business – Together community, you’ve probably said something like:

“I hate social media.”
“I don’t know what to say.”
“It feels like a waste of time.”
“I’m not a marketer.”

Good news: You don’t have to be. You just need a simple system that works in the background — so clients can find you without you feeling like you’re constantly performing.


🤔 Why Most Marketing Feels So Hard

Marketing feels overwhelming when it’s based on guesswork, scattered efforts, or advice that doesn’t fit small business realities.

  • You’ve been told to post 3x a day… but you don’t know what to say.

  • You tried running ads… but they didn’t convert.

  • You created a lead magnet… but no one downloaded it.

  • You heard you need a funnel… but what does that even mean?

The real problem? You’re missing a system — not motivation or talent.


✅ What a Simple Marketing System Looks Like

A real marketing system works like a pipeline. It helps people move from:

  1. Not knowing you exist →

  2. Becoming aware of your brand →

  3. Engaging with your content →

  4. Trusting your expertise →

  5. Taking the next step (buying, booking, subscribing)

And you don’t need to be “good at marketing” to make this work.

Here’s how to build a basic version that fits into your weekly workflow — even if you only have 5–10 hours a week to run your business.


🧰 Step 1: Choose Your Lead Source

Pick one primary way people will find you:

  • Google (via search-optimized blogs or a Google Business Profile)

  • Social media (pick one platform where your audience is active)

  • Local networking (in-person events, referral circles, flyers)

  • Partner promotion (cross-promoting with complementary businesses)

🎯 Use SparkToro to discover where your audience hangs out online.


📩 Step 2: Create One Entry Point

This is the “door” that turns curious visitors into potential clients.

Choose one:

  • A lead magnet (free checklist, guide, or quiz)

  • A consultation call

  • A free class or webinar

  • A “start here” page with next steps

This gives people a reason to stay in touch and learn more about what you offer.

💡 Use Google Forms, Typeform, or your CRM to collect emails.


💬 Step 3: Build Trust With Consistent Value

Show up weekly (or bi-weekly) with content that:

  • Educates

  • Inspires

  • Answers questions

  • Highlights transformation

You don’t have to post every day. You just have to be consistent.

✅ Use ChatGPT to help you draft emails, blog posts, or captions quickly.


🔄 Step 4: Automate What You Can

Once someone opts in, have a simple email sequence that:

  • Welcomes them

  • Shares helpful resources

  • Introduces your offer

  • Invites them to take the next step

This is where Go High Level (your CRM) can shine.You can set up:

  • Opt-in forms

  • Automated email series

  • Lead tracking

  • Offer pages and booking systems

Automation isn’t impersonal — it’s how you stay responsive without burning out.


🧠 Step 5: Track What’s Working

Spend 15 minutes each week checking your dashboard.

Track three things:

  1. How many people saw your content? (visibility)

  2. How many people joined your list or reached out? (engagement)

  3. How many people bought or booked? (conversion)

✅ Use free tools like:

  • Mouseflow (to track website behavior)

  • Google Analytics

  • GHL dashboards

  • ChatGPT (to summarize insights)


✨ Reminder: You’re Not a Marketer — You’re a Business Owner

You don’t need to love marketing. You just need to set up a system that fits you, runs on low effort, and brings in consistent leads over time.

We can help you build that system — inside Taking Care of Business – Together.


📝 Catch Up on the Series:

  • Day 1–12 Blog Archive


➡️ Coming Tomorrow: Day 14: How to Know if You’re Charging Enough (Without Comparing Yourself to Everyone Else)


 
 
 

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